MY

Work

Creative Strategy

I create innovative and effective communication strategies—building strong voice and cohesive visual identity for storytelling.

  • Assessed aim, audience, and conducted research to develop detailed strategies

  • Created branding and narratives that grew virtual audiences exponentially, pushing stories beyond convention center walls

  • Created a cohesive brand to unite an international cooperative’s many stakeholders and audiences

  • Built upon existing projects to gain unprecedented attention and engagement

  • Worked with opinion leaders

  • Developed message and visual identity for newly-launched social business venture

Editing

I greatly enjoy serving as an editor for other creatives.

  • Edited manuscripts, play scripts, articles, coffee-table books, essays, videos, speeches, illustrations, infographics, and more

I work with individuals around the world who are experts in their field, but need support conveying their messaging to stakeholders.

  • Adapted and edited advocates’ rough drafts into organization’s style to report to colleagues and donors

Producing

When creating products, I am intentional. The designs are focused around a strategic aim, with graspable wording and content. I love collaborating with other creatives to bring the concepts to life.

  • Conceptualized effective websites, progress reports, graphics, case studies, and briefs

  • Produced daily recap and advocacy videos—storyboarded, wrote scripts, conducted interviews, and directed designers and editors

  • Partnered closely with designers to develop words and visuals that together make rich content

  • Developed and presented on SMART Storytelling and better organizational communication practices

  • Led re-design of organization website

Writing

  • Wrote original, digestible copy for websites, publications, and social media

  • Ensured that message, voice, and brand was expressed clearly and consistently across various print, environmental, and digital touchpoints

  • Researched and wrote long-form case studies

  • Developed tailored messaging

I capture my personal experiences through prose and poetry.

  • Blogged about my experiences living, traveling, and working in Guatemala in 2014