Creative Strategy

intentional / effective

 
 

Every storyteller needs to know two things—their audience and what they want the audience to take away from the story. With these in mind, I designed and implemented effective communication strategies to:

  • Launch a new social business venture

  • Push stories beyond convention center walls at large-scale conferences

  • Create a cohesive brand to unite an international coffee cooperative’s many stakeholders and audience

  • Lead the re-design of an organization’s website

  • Incorporate storytelling into an organization’s core practices

  • Develop a webinar on SMART Storytelling, showing how powerful it can be

  • Develop content that cultivates a strong voice and cohesive visual identity, ensuring that compelling stories are heard.

  • Grew the virtual audience of the 2018 International Conference on Family Planning in Kigali, Rwanda exponentially.

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Creating clear messaging & visually-friendly designs

I believe in sticking to the point and shining a spotlight on it. Always beginning with a creative brief, I conceptualize effective websites, progress reports, graphics, case studies, and briefs. They are focused around a strategic aim with graspable wording and content. I am intentional in word choice and flow and love working with designers and other vendors.

Producing multi-platform content

I produce and edit multi-platform content, including conference daily recaps or advocacy videos for decision-makers. I storyboard ideas, write scripts, conduct interviews, and work closely with designers and film and production crew to polish the final product.